Hope Capital – Why Rebrand.

14 Jan 2019

Jonathan Sealy

by Jonathan Sealey

In the seven years since being founded, Hope Capital has grown from one man armed with his phone, a borrowed desk and a sense of purpose to the Hope Capital we are today. We are now a fifteen-strong team at the forefront of our industry, with no plans to slow down anytime soon. We have just moved into new offices in Liverpool which are four times the size of our previous home – up from 650sqft to 2,500sqft. A necessary expansion given the rate at which we’ve grown, particularly in the past couple of years with new members of staff joining the marketing, underwriting, business development, and support teams. The office move sends a strong message to staff, as well as current and future investors, about Hope Capital’s ambitions.

“The new office has provided a massive boost to our current staff,” says our founder and CEO Jonathan Sealey. “We’ve been a bit on top of each other for a while now so this really helps people. A good working environment is always a boost to people.”

And this isn’t the only exciting development as we look to the future. You may have noticed Hope Capital has undergone something of a transformation recently, beyond the office move. We’ve retained our strong sense of identity, but refreshed who we are outwardly with a full rebrand. Our DNA hasn’t changed. We’re still the Hope Capital you’ve always known, and we always will be. We’re known for being quick, bespoke and transparent in our decision making, but we needed our branding to reflect that.

“We’re in a position where we can really ramp up the business, we know what we need to do to get there and what we need to bring into the business and we are putting this into action straight away.”

Jonathan Sealey, CEO

“Working with the team at Fifteen Studio we were able to come up with a refreshed version of “us”. From a new logo to a soon-to-be launched website we’ve gone all in on this process, and we’re proud of the outcome. The rebranded Hope Capital is fundamentally who we are as a business. We’re still the professional, efficient and forward-thinking lender we’ve become renowned as being, but we also have a strong sense of our own identity. Fifteen Studio were able to strip back the corporate influences of the lending industry and create a better version of “us”.

Lee Henderson, Creative Director at Fifteen Studio, sums up the joint thinking behind the rebrand perfectly. “We have worked with Hope Capital for many years and have built up a huge understanding of how Hope Capital works as a business and as a set of people. The original brand was an amazing workhorse for them and had grown with them as their business offering increased and people came and went. However, we all felt we had taken that brand as far as we could in terms of their marketing, especially as the business was taking a more ‘digital first’ approach. So, together, we decided that we would rebrand to better reflect who Hope Capital is as a business and how it has blossomed into a fully-fledged, well-respected company in the world of short term lending. We have timed the rebrand to coincide with the launch of Hope Capital’s new products and the office move.”

2018 has been another year of immense growth for Hope Capital and we’re excited to finally be able to unveil what we’ve been working so hard on for the majority of the year with Fifteen Studio. A rebrand of this scale, along with a major office move and the new product launches takes Hope Capital into 2019 in a stronger position than we’ve ever been in. In the words of our CEO, “We’re in a position where we can really ramp up the business, we know what we need to do to get there and what we need to bring into the business and we are putting this into action straight away.”

Jonathan Sealy

Jonathan Sealey

Jonathan started Hope Capital in 2011 after working in property for over 9 years and is responsible for the company’s strategic growth.

View Profile

Keep up-to-date with the latest company news and industry insights.